For Grief or For Money? Taking Advantage of 9/11

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This is an ad that was published in a newspaper and later condemned for downplaying the attacks. The WWF later distanced themselves from the advertising agency. From The Telegraph

With today being the 11th anniversary of the September 11 terrorist attacks on the United States, I thought I’d have a look at whether using an event like the 9/11 attacks too promote a company is okay.

This ad for television show Mad Men was placed within a few blocks of Ground Zero.

Just a quick Google search shows a plethora of examples from companies across the globe, but is it too soon to take advantage of a truly devastating event? What gives a company the right to publish images of buildings portraying the North and South towers of the World Trade Centre that were destroyed 11 years ago.

If it’s not okay to use 9/11, what about the Titanic?

US President, Barack Obama, today announced outside the Pentagon that the US was now a more safer and unified country. Maybe the time of grief has passed and that opens up floodgates for advertisers to make money from others loss and grief? I couldn’t imagine an Australian company using images from the 1996 Port Arthur Massacre, 2002 Bali bombings or the 2004 Boxing Day tsunami as an advertising ploy, and I can imagine that there would be uproar in Australia if someone were to take advantage of such a horrific events.

Smoking kills, but is this necessary?

Let me know what you think in the comments below.

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